Director Will Hyde
Client Vision Research
Description We like to stay at the bleeding edge of technology, and high speed video has been a big part of that effort. Here is a three minute short created to showcase the capabilities of the Phantom high speed HD camera, which turns even subtle actions into epic moments.
Description Superfad's new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony's global brand message of "make.believe" and a tribute to the pleasure of "Eye Candy". Unfolding in three parts, "Birth of Color," "Explosion of Color," and "Release of Color," the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world. The concept was inspired by the idea that from one's imagination anything is possible. Drawing from the theatrical world of fashion photography, Superfad chose moments of visual drama and magic, with spherical objects representing the dot in "make.believe" as a connecting through-line.